Although I must admit we had a good agent, most real estate people are not known for their imaginations. They follow a routine set of cookie-cutter steps to sell houses. There’s a lot about every home that remains hidden from view. So it’s up to us – the sellers – to take charge and bring these special features into focus.
In my Post – It’s Time to Sell – I talked about painting a picture for my prospective buyers by writing a list of things I liked about my home. I wanted people to picture themselves there, enjoying the good life.
I placed a stack of these personal letters beside the real estate feature sheets, for buyers to take away. I made it short, easy to read, with lots of white space and all on one page. It was a big hit with buyers and proved to be the single most important selling tool we had toward getting multiple prospects and a quick sale.
Good luck with selling your home. If you try this selling technique, remember to make it brief, be truthful and appeal to the emotionl side of buying a house – by drawing from your gut. Read the rest of this entry